“Christmas Eve / When everything is magical and desperate.” That might be my favorite line of the year. Wollongong, Australia’s Kay Proudlove has written a cracker of a song in “Giftcard.” This one really comes down to the lyrics for me. Not only is that brilliant line featured prominently in this song, but I am loving the sentiment in this verse as well:
We do the same thing every year
And I won’t be caught out this time, I’ll be more prepared
I’ll make something they’ll actually want, they’ll actually use
But I know it’s just a ruse
Cause everybody’s getting giftcards again
Surprise, it’s a giftcard
Just what you wanted
We have all been caught out before, and Kay just has the guts to sing about it.
Bottom Line: A brilliant approach, with equally excellent execution. Kay’s got some serious songwriting chops.