One of the rarest things in our little scene of alternative Christmas music… is the birth of a new music blog. Hell, it was only a few years ago that Hip Christmas changed the description of this little site from being the “new kid in town.” Round these parts I think you’re a new kid for about 10 years… well, better start the clocks on this one. Better Watch Out! is the project of my buddy Jim (yes, we are both Jim’s), who I’ve chatted back and forth with about Christmas music for years now. Whether he truly wanted to or not, Jim has become as much a part of Christmas Underground as I am. I’m nothing without folks reading this thing, and those who care enough to say hi… well, dammit, that’s what keeps me going. Comments! Replies! DMs! Find like-minded folks in such a niche interest… well, you learn those folk’s names and check in with them when you haven’t heard from them in a while.
Thus, I’m extremely happy to introduce you all to Better Watch Out!, a new and wonderful resource for alternative Christmas music. Jim shot me a few sentences about how the site came to be.
For a long time, I used to send out yearly Christmas music mixes. I stopped for various reasons, but I’ve continued to build my collection of offbeat and vintage sounds of the season. Last year I came across an old Tumblr account I’d neglected. Being a cranky old Boomer, I decided Tumblr is the perfect venue to tell the story of my collection. It has turned out to be a fun project, and I’ll be sharing it between November 1 and Christmas.
I’ve framed it as a highly subjective history of alternative pop Christmas music, which I’ve traced back about a hundred years. The posts will appear in reverse chronological order to ease readers back into the more obscure eras of this super-niche phenomenon.
So the journey is just beginning, and you can follow Better Watch Out! this holiday season, alongside myself and hopefully many other adventurous listeners. I know I’ve already been surprised by some releases I missed a few years back, especially these stellar Oldfolks Home tracks Jim introduced me to. Can’t wait to see what else Jim has in store for us.
Nice to have a distraction. Even better to have that distraction provided by such a good guy.
